Role: Ideation, pitch presentation, concepts and design.

Marketing Campaign | Harborside Financial Center

Brief: Design a marketing campaign and build a brand identity for a commercial real estate property showcasing five unique buildings under a single complex. The design was inspired by the periodic table of elements - leaning into the surrounding environment, architecture, community and amenities.

The elements help to connect the buildings while speaking to the unique selling points of the entire complex. Water - access/transportation. Light - corporate visibility. Space - amenities. Earth - company growth. Air - corporate neighbors.

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ExxonMobil At The Crossroads

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Superheists