Role: Creative direction, design & production.

Brief: To develop the branding for the 12th Annual Brooklyn International Film Festival, from initial creative pitch ideas, logo development through to final production and delivery.

The brand design was inspired by the festival’s theme of ‘Open Source.’ The core brand element, a tree created from binary code, was used as the design system across the entire campaign from logo to applications for print, digital, tv, social, merchandise and event space design.